Why Personal Branding is Important to Freelancers


Are you a seasoned freelancer who want to level up your career in the virtual world? Or a newbie who would like to start your journey on the right path? 

We all know, freelancing is our road to freedom. But how do we do it if we still act and feel like an employee? 

Before we dig in deep why Personal Branding is a must to freelancers. Let’s define first what Personal Branding and Freelancers are. 

“Freelancing is a chance to do great work, a ticket to freedom, a school that trains you to become truly responsible, and a way to make a living by making a difference.” – Seth Godin

Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. It is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one’s name to various products. 


freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. They are sometimes represented by a company that resells freelance labor to clients. While others work independently and use professional associations or websites to get work. They are often called Virtual Assistants, Self- Employed or Entrepreneurs.

Personal Branding is Important to Freelancers

If you have been doing freelancing services for a while now, you might understand why personal branding matters. You are a brand. The service/s that you offer is/are your product/s. 

Of course, you would like to be remembered as someone who could impact the industry you are working with or targeting if you are just starting out. It is best to be an expert in a specific field. Rather than a “Jack of all trade, master of none.” That is why niching down is one of the ways to be a successful freelancer. It makes you more valuable, in-demand and can offer services at a higher rate.  

But how do we begin doing it? Let’s start with two important aspects of building your personal brand.

Entrepreneur Mindset

Freelancing is far, far different from being an employee. You get to choose the work that you want and passionate about. Many times, you have the free will to work any time and anywhere. As long as you deliver it on time, you are good to go. So, why think and act like an employee? 

Think, Feel and Act like an Entrepreneur instead. Remember, you are no longer an employee who works for a company. You are the boss of your Virtual Assistance Services. You get to decide what is good for you. Who and how you can help a company or business owner that you are working with.

To note: An employee is working for a company. Whereas, a Freelancer is working with a company. You are a partner in their success. Hope that makes sense.

Define Who You Are

A company has its own mission and vision, goals, product and services. So does you. Now that you are an Entrepreneur, you should have a clear definition of:

  • Who you are? 
  • What do you do?
  • How you do it?
  • To whom you do it?
  • What is your mission?
  • What is your vision?
  • What is your goal?
  • What services do you offer?

These are essential questions you might want to ask yourself before starting to dig deep in Personal Branding. You must have a clear definition of yourself. The WH questions will help you be better on your niche, industry and the company that you are partnering with. 

There’s no other way to do it than to start from within. Continuous learning and upskilling is one of the keys. But constant knowing your whys’ and keep tracking of yourself matters the most.


Personal Branding is more of the colors, themes, fonts and boards that you use. It is a crystal clear definition of you as a brand, the services that you offer as a Freelancer/Virtual Assistant. 

Sit, reflect and start building your personal brand now! – AQuins


Aileen Quintos is a Pinterest/Social Media Manager and Content Creator. She creates content from design, graphics to articles, blog posts and copywriting. She helps entrepreneurs, coaches, speakers, and authors be HEARD, be SEEN and get LEADS in the virtual world by being the voice of their brand and marketing its YOUniqueness. 

She is also a City Encourager of Filipina Home-based Moms (FHMOMS), the biggest freelancing community dedicated to Pinay moms. Her mission is to give back to heaven’s sent opportunity by supporting and empowering fellow moms in their freelancing journey.

But, the title she adores most is the Best Mom Ever! And she couldn’t say more, than… “Having a balanced life is priceless.”


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